Today we're launching the refreshed brand identity for Cordis Bright. We hope you like it.

Our previous logotype, symbol and overall visual identity have been with us since Cordis Bright was founded in 1998 (aside from a brief dalliance with Times New Roman in our early years). Their longevity is a testament to the brilliant work of Andrew Savvides at Andrew Hamlet.

So, why refresh the brand now?

There are two main reasons.

First, we wanted our identity to better reflect who we are today and where we’re heading. Cordis Bright began with a focus on adult social care, but over time we’ve expanded significantly. We now work across more than ten public service areas, including children’s services, criminal justice, domestic abuse, and employment.

Our methods and services have evolved too. Our work now includes randomised controlled trials, participatory and co-production approaches, rapid evidence assessments, and economic analysis.

The refreshed brand is intended to signal both continuity and progress: that we remain rooted in the values that have shaped Cordis Bright over the past 25 years, while continuing to evolve alongside the sectors and communities we support.

Second, we wanted to place accessibility and inclusion more clearly at the centre of how we communicate.

Our refreshed identity has been built from the ground-up with inclusion at its heart. It now fully meets WCAG 2.2 AA accessibility standards, with several elements extending into AAA compliance. Our updated typography, colour palette and overall design are intended to better meet the needs of people with learning disabilities, neurodivergence and trauma.

This reflects an important principle for us: communication should not be one-size-fits-all. Different audiences engage in different ways, and we want our brand and materials to be flexible, inclusive and easier to engage with for everyone we work with.

Of course, a refreshed identity is only meaningful if it is backed up by the way we work.

We continue to be committed to delivering high-quality research, evaluation and consultancy that makes a positive difference to clients, service users and communities. It also means continuing to think carefully about accessibility, inclusion and participation in everything we do – not just in how we look, but in how we listen, communicate and deliver our work.